Sam Cabral
Designer & Director
mail: samcabral@me.com
portfolio: samcabral.com
LinkedIn: www.linkedin.com/in/samcabral
Sam has many years of professional experience engaging in creative direction and design with a strong brand focus. In addition, he implements correct UI and UX throughout cross media platforms for award-winning Interactive Agencies on Fortune 7 to 500 brands. He has directed various teams of Art Directors and Designers as well as worked hand-in-hand with many other creative professionals in order to gather and conceptualize, create, design and develop for various brands and clients. Sam also has a passion for music, gaming and many other forms of expression and entertainment and is constantly seeking new ways to innovate with social media and emerging technologies.
WORK EXPERIENCE
2020
MadPow
Lead UI/UX Designer
ManufactOn - Lead UI/UX Designer on all Mobile, Desktop and native apps. Responsible for Home Page, Landing Page designs as well as other digital assets.
Bank of America - Lead UI/UX Designer on all Merchant Services account emails.
Electrolux / Frigidaire - Lead UI/UX Designer on native mobile app for both brands.
Bank of America - Lead UI/UX Designer on all Merchant Services account emails.
Electrolux / Frigidaire - Lead UI/UX Designer on native mobile app for both brands.
2019
Reebok
Creative Director
Provide creative direction and overall design and photography concept / style for all deliverables within the 2019 Fall/Winter line of products. Assisted on establishing the 2019 Spring/Summer Commercial Activations Toolkit.
2018
CVS Health
Senior UX Designer
Senior UX Designer for CVS Health's Minute Clinic - Online Visit Mobile and Desktop experience. Created User Flows for all conditions as well as helped conduct various Usability Tests and QA.
2016 - 2017
AMP Agency
Associate Creative Director
Creative Direction and Design on a multitude of projects from online advertising, collateral, logo design, to directing Facebook Live events/shoots.
Clients include: Play-Doh, PlaySkool, Hasbro Gaming, TripAdvisor, Ortholite, IGT, iRobot, Edgewell Personal Care, Mission Foods, Baby Alive, NERF, My Little Pony, Transformers
2015 - 2016
Fidelity Investments
Senior Art Director (Freelance)
Art Direction and Design on a multitude of projects from online advertising to collateral, to video shoots - from concept to final production.
2013 - 2014
Grove Marketing
Design Director
Oversaw all Web and Print Design throughout various projects. Provided Design Direction to Designers and Production Artists.
Clients include: IBM, LogMeIn, XTRAC Solutions, Anaqua, Next Step Living, Attunity, L.E.K., Perfectserve, AltSchool, IMAGINiT
2013
Hill Holliday
Senior Art Director (Freelance)
Art Directed and Designed for Liberty Mutual's “Rise”, an integrated campaign featuring Olympic athletes who have struggled with failure as well as success.
2013
Toth + Co.
Associate Creative Director (Freelance)
Created concept and Design for Keds global brand campaign with Taylor Swift.
2013
Captains of Industry
Senior Art Director (Freelance)
Art Directed and Designed the Cell Signaling Technology website.
2012 - 2013
Warner Brothers / Turbine,Inc.
Design Director
Supervised and mentored Junior and Senior Designers in order to keep brand consistency while maintaining individual identity across all projects. Created concept and design of full responsive websites that support various WB Games and Turbine, Inc. titles. Helped develop necessary I.A., UX for various sites. Helped establish creative culture within an environment heavily geared towards development and engineering. Provided management, career growth, and assisted with the hiring process of new creative talent.
Work includes: Lord of the Rings Online, Dungeons & Dragons Online, Injustice - Gods Among Us, Infinite Crisis, Turbine.com
2008 - 2012
Digitas
Art Director / Senior Designer
Created concept and design of full official websites, Flash animation, rich media online advertising, email campaigns, social media integration, mobile applications and managed offshore teams for various clients. Held responsibilities such as preliminary sketching and Illustration for storyboards. Worked closely with Project Managers to determine departmental budgets and time constraints on a project by project basis as well as ensuring a timely delivery of each phase of the project. Partnered with Designers and Information Architects to establish wireframes, screen templates and dynamic functionality throughout various sites. Worked with clientele to gain an understanding of what their design needs are. Conceptualized look and feel for client reviews. Authored strict style guides / graphic standards documentation to maintain consistency in both layout as well as with look and feel. Led optimization of graphics for fast efficient load times and deployment. Was an integral part of Product implementation and QA testing using internal databases to ensure accuracy in graphical content.
Clients include: Cadillac, Buick, Saturn, OnStar, GM Heritage Center, GMC, SAAB, Pontiac, Tide, Downy, Oral-B, Merrill Lynch, Ahold USA
2007
The Talbots, Inc. / JJill
Senior Designer
Responsible for full re-design of jjill.com website including home pages, landing pages, specialty boutiques, email blasts and banner ads on a daily basis under tight deadlines. Worked closely with Art Director to establish new brand identity as well as consistency in the use of all production assets throughout the website.
2005 - 2007
RedCats USA
Art Director / Designer
Created concept and design for full site experience, emails, promotional banners for various clothing lines while establishing a unique identity for each brand. Created and developed high quality Flash content for weekly home page refreshes, bi-weekly landing page refreshes, daily email campaigns and various online banner ads under a heavy deadline driven environment.
Clients include: Chadwicks, Metrostyle, Jessica London
2001 - 2005
SamCabral Design
Freelance Art Director / Web and Graphic Designer
Created company logos, designed and maintained high-quality, flash animated web sites and many other digital assets. Provided designs for athletic equipment and merchandise, stationary, etc. Responsible for various print ads and digital advertising for large 300ft. electronic stadium banners. Established branding, created websites as well as and artist cover artwork for various record labels.
Clients include: Beaver Country Day School, Matchfit Soccer, Boston Blast Futebol Academy, Azores Futebol Academy, Reversible Records, Firefly Recording Studios, Moody Street Circus
1998 - 2001
Arnold Worldwide
Graphic Designer
Creative Assistant, Mechanical Artist, Image treatment.
Clients include: Royal Caribbean, VW, McDonalds
EDUCATION
1990 - 1998
Escola Artística e Profissional Árvore - Porto, Portugal
Escola Secundaria Antero de Quental - Ponta Delgada, Açores
Escola Secundaria das Laranjeiras - Ponta Delgada, Açores
M&M Music School - Ponta Delgada, Açores
Courses of Study: Graphic Design, Graphic Arts, Economy, Classical Guitar
SKILLS
Adobe Creative Suite, Advertising, Animation, Apple Logic Pro, Art Direction, Brand Development, Branding, Concept Development, Corporate Identity, Creative Direction, Design Direction, Digital Strategy, Email Marketing, Graphic Design, Information Architecture, Integrated Campaigns, Interaction Design, Interactive Advertising, Logo Design, Mac, Mobile Applications, Motion Graphics, Music Composition, Online Advertising, Online Marketing, Sketch, Social Media Marketing, Sound Recording, Typography, UI Design, UX Design, Web Design, Music Composition, Audio Recording & Production
Languages
English (Native), Portuguese (Native)